Elements Series

  • They say Air is the essence that makes us alive.
  • They say Water is the catalyst for all change and the cradle of life.
  • They say Earth is the foundation upon which we can build trust.
  • But what do they say about Fire?
  • Fire is the inner drive that keeps the Rebel moving forward. To persevere against all cosmically calculated odds.
  • It doesn’t matter what the elements throw at him, just as a stream carving out a mountain, he keeps moving forward, creating continuity.
  • Just as the continuity of the elements is ensured by always transforming into something new, Rebel keeps on innovating.
  • Moving forward, but staying true to its roots with masterful craftsmanship and bold strength. Air. Water. Earth. Fire. Rebel wants to master them all!
  • We introduced you to the essence of our craft with our Aviator Chronograph.
  • We went on to design a no-compromise deep diver with Aqualung.
  • Now we want to root our foundation once and for all, with a limited edition, Swiss-made Automatic Chronograph racer.
  • So what about fire?
  • Just as Prometheus gave the gift of fire to humanity, we’ll also create a new era of watches, but right now it’s shrouded in mystery.
  • The four elements have withstood the test of time, and so did Rebel.
  • In our quest for unrelenting bold masculine strength, we keep marching forward.
  • Without going back.
  • Without accepting compromises.
  • Without giving up.
  • Instead, we’re fueled by the inner flame to light up the world.
  • Fire brings power, Fire brings transformation.
  • We’ll bring you a game-changing watch that’s worthy of your imagination.